Hair is so complex and different from one person to another. Some may have straight strands, while others may have a combination of wavy and curly strands (that's me!).

To have beautiful hair, you have to use a combination of the right products and the right ingredients designed to nourish your hair. You have to analyze your tresses to see if they need moisture or protein - if it needs to be washed with shampoo or conditioned with a deep-conditioner. Needless to say, hair care products are essential to reach the desired state and health of your mane.

A study done by Fortune Business Insight predicts that the hair care industry will reach 111 billion dollars by 2026. The increasing demand for hair care solutions continues to grow with innovative and more effective hair care formulations for the educated consumer. With the constant ads we see on social media, the product reviews we watch on YouTube, I always wonder how to select the best product for my hair.

Choosing the right product takes time. Doing the research to understand the efficacy and safety of the product is our responsibility. Harvard Health Publishing discusses how the FDA doesn't check if the chemicals you put on your body are harmful. "Products are tested to make sure they don't cause short-term problems, such as skin irritation. But they're not tested for long-term safety," says Dr. Kathryn M. Rexrode, associate professor of medicine and chief of the Division of Women's Health at Harvard Medical School.

Since I've had more time to take care of my locks and experiment with products, a few brands have caught my eye - while practicing shelter-in-place (SIP). I'm convinced that I needed to try these products.

We all need the basics; shampoo, conditioner, and a leave-in conditioner as the minimum amount of products to use in our hair. Depending on the amount of damage our hair experiences, the texture, and the styling we choose to do or forgo, will determine the additional arsenal needed to maintain the hairs.

Here's a short list of hair care products making a splash in the beauty industry you'll want to try.



A product line that will make your hair healthier over time. Founded in 2015 by Boris Oak, who decided to create a product line that would exclude undesirable chemicals, maintain efficacy, and improve the hair, the more the product was used. Taking care of our hair is a journey, and Evolvh categorizes your hair journey's wants and needs by cocktailing the right products together to bring you beautiful, healthy, strong hair. Picking the right products for your hair evolution can be daunting, so you can fill out the online consultation form to get the right products suggested to you by Evolvh professionals.



Although an Influencer brand, this product line is making waves in the industry. The star ingredient is honey. Honey is well-known for its benefits. It's also one of the oldest ingredients used to nourish skin, so naturally, it's being added in hair care products. Gisou's founder, Negin Mirsalehi, knows a thing or two about honey. Her father is a bee-keeper, and her mother was a hairdresser, so she's got a pretty good grasp on creating a quality hair care line. If you have money to spare and are interested in trying a product that will do wonders for your hair, Gisou is one to check out.



Custom, made-to-order haircare is Prose's mission. Instead of creating hair care for the masses, they create unique formulations specific for each individual's needs once they go through the online consultation. Prose's mission is to create quality, efficacious products that will be reviewed and refined each time the customer makes a purchase. They maintain a close relationship with each customer to understand their needs and continue to personalize their order with ingredients that are the most effective based on their lifestyle, geographic location, and hair texture, all while producing less waste. Prose is loved by its customer base for the user experience they deliver and the quality of their products.

These three hair care lines are receiving a lot of attention, and for a good reason. They do wonders for your hair, leaving it healthier, softer, and shinier while combating frizz and breakage. What more could you want?