However, it’s surprising to see how many people don’t take advantage of it. The possibilities you can receive from social media are almost invaluable, and it’s so important to learn the best ways to use it.

When you work for yourself, social media can be your best tool.

1. Choose the Right Platforms

Choosing the social media platform for your business is one of the most important steps to really putting yourself out there. Contrary to popular belief, you don’t have to be on every single platform. In fact, that could really spread yourself thin. Choose two or three platforms that you really think resonate with your content. For example, if you’re a makeup artist, focus on platforms like TikTok and YouTube.

2. Create a Content Calendar

Sticking to a schedule will not only help keep you organized and sane, but it will allow your potential clients to become used to seeing your content during certain days. When you think of famous YouTubers, most of the time, they have very specific days of the week that they post content. This helps you remember when to check their social media for work.

3. Host Giveaways

Everyone loves free stuff! Hosting giveaways is not only a great way to show your appreciation for your clients but will give you an opportunity to have your content seen by others. For example, when you post a giveaway on Instagram, you can make it a rule that they have to tag someone in the comments to be entered to win. This will make that person tagged check out your content and potentially follow you.

person holding a space gray iPhone 6 and black case

4. Do Lives

Social media lives are an amazing way of basically putting a personality to your content. If you’re a makeup artist who only posts close up shots of makeups on their feed, doing an IG live can help your potential clients see who you are as a person and learn more about you. Clients love to develop connections with the people who they hire for services like that, so lives on Instagram, Facebook, and even TikTok are ideal.

5. Build A Community

Building a community on social media may seem intimidating, but most of the time, it just starts to happen naturally. When you engage with your audience constantly and do things like giveaways and lives, they start to feel like they’re a part of something.

Growing your business on social media does not have to be hard. It also doesn’t have to be done perfectly as soon as you start. Always remember that everyone starts somewhere, and the most important thing is to just start. A great place to start is by joining the MOBILESTYLES community as one of our PROs and have a platform for your clients to find and book you!