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Beauty Sphere PGs Exciting Stride Into the Metaverse

Beauty Sphere: P&G’s Exciting Stride Into the Metaverse

Is this the future of beauty? Proctor and Gamble launch Beauty Sphere at the Consumer Electronics Show.

P&G stepped into the metaverse to debut the virtual storytelling world, Beauty Sphere.

Find out what this means for the industry.

The Consumer Electronics Show, or CES, saw the launch of P&G’s new digital platform, dubbed Beauty Sphere. But what does it entail? Let’s find out.

What is the metaverse?

You might be asking yourself what the metaverse is since this fairly fresh tech hasn’t yet fully hit the mainstream beauty world. The metaverse is a pretty incredible virtual world in which you can be fully immersed in a 3D environment. It’s facilitated by the use of VR, or virtual reality equipment, and offers an absorbing experience for the user.


What is Beauty Sphere?

Now you’ve got an understanding of what the metaverse is, how does that apply to the health and beauty world, and what exactly is Beauty Sphere? Well-known multinational brand Proctor and Gamble, creators and manufacturers of some of the biggest and most well-known product lines in the industry, decided to create their own version of a digital world.

Beauty Sphere allows consumers to directly interact with the companies’ large brand portfolio through both live and simulated content and can be accessed from any desktop computer. For example, participants can take a virtual visit to the beautiful Royal Botanic Gardens at Kew and learn all about Herbal Essences bio: renew line, and even help to plant a real tree in Mexico as part of their responsible beauty goals!

What are the benefits of the VR experience?

Virtual reality is distinct from other types of media, giving the participant the chance to explore a captivating digital world. It’s also a more direct and deeper-level brand experience, offering several potential opportunities for interactive, personalized health and beauty content.

Beauty Sphere demonstrates that embracing technology is the future of the health and beauty world, and we at MOBILESTYLES are proud to be a part of that! Download the app via the App Store or Google Play and book an appointment at your convenience and chosen location.


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