From Salon to Smartphone: The Rise and Impact of On-Demand Beauty

Ten years ago, beauty meant booking an appointment, driving across town, waiting in line, and hoping your stylist had time for you.

Today, the on-demand beauty industry has completely rewritten the playbook.

Fueled by technology, mobile apps, and lifestyle shifts post-pandemic, beauty has become borderless. With just a few taps, clients can now book professional stylists, nail artists, or wellness specialists who come directly to them.

The global mobile beauty market is projected to surpass $11 billion by 2031.

Reflecting a growing consumer preference for convenience, personalization, and privacy. Professionals love it too — it gives them flexibility, autonomy, and a direct connection with clients.

But the deeper story is about empowerment. On-demand services aren’t just transforming beauty; they’re reshaping how people experience self-care. It’s not about luxury anymore — it’s about accessibility.

This shift mirrors a cultural truth: we’re no longer chasing beauty standards. We’re designing beauty lifestyles that fit our real lives. And that’s a trend worth investing in.