WEDO was founded in 2013, and its mission is to bring awareness to the 250 million girls living in poverty worldwide, while also inspiring, and empowering every woman on the planet.
When I decided to write about this article, the first person that came to mind was Vicky Loza. I didn’t even have to think of a list of people that embodied the message that WEDO promotes. It’s standard to write about the well-known women that make changes that we hear about constantly. I wanted to recognize a woman that I’ve been following for several years now. Who uses her platform to spread a positive message, like AOC, doesn’t take any nonsense from people. Someone who’s active in her community, someone who tries to help as much as she can on topics that matter — immigration, women, children, and LGBTQ.
I decided to reach out to Vicky Loza (@VickyTheFitChick) on Instagram to see if she’d be open to chat with me. If you’re a non-influencer like me, the likelihood that an influencer responds is low unless you have a large following. But to my surprise, she responded quickly and was happy to chat with me.
See, Vicky is not your typical influencer. Let’s back up a moment so I can give you a little background on Vicky. She’s a fitness influencer in Southern California who has built a business for herself by helping others reach their fitness goals. She started working out at 19 years old when she was almost 200 pounds. Vicky says that the breaking point happened when her mom, Norma, intervened and told her she was overweight.
In the span of a year, Vicky dropped to 120 pounds and maintained her weight there for some time. Vicky got serious and hired a personal trainer to make some serious progress.
When I sat and chatted with Vicky over a video call, she was as real as she is on Instagram - a reason her followers love her. She’s candid, funny, and holds nothing back. Our relaxed conversation covered questions around fitness, politics, discipline, and how her business is thriving during the pandemic.
During college, Loza studied Criminal Justice while juggling three jobs to help her mother with rent, all while trying to stay fit. She quit her jobs to focus on her fitness career at 25 and never looked back. She has a loyal tight-knit group of followers that sign up, buy, promote, and defend Vicky to the core. Vicky’s bootcamps are always packed, and she’s the type of trainer to encourage you like a sister would, which means she’ll literally talk to you like a sister would. Don’t expect a diplomatic, flowery response from this fitness trainer.