Photography 101: Beauty and Health Services
Learn the best-selling tricks on how to take photos of your beauty and health business! Consumers love to see products before they buy or experience them.
Follow these guidelines to capture quality images of your outstanding beauty services.
However, you don’t have to be a photographer to snap some great shots. Instead, follow this guide to achieve the greatest, eye-catching snaps of your beauty and health services.
Learning how to photograph beauty and health services will allow you to post professional-level content to your social media channels, and raise your brand awareness. In this article, we will go through some of the sure-fire ways to get the best health and beauty photos you can from your clients, with the combination of some important elements.
Find the Right Equipment
Any time you take photos, you have to have the right equipment. You need to have either a camera or a phone that can take high-quality, high-definition photos and lighting equipment and backgrounds if you are taking them inside. You can find everything online or at a technology store.
Choose Your Lighting
Lighting plays a huge role in how your photos will come out. You want your photos to have the proper lighting that displays what you offer. The best type of lighting for products is bright, white lights–think of studio lights. Yellow lighting can alter the colors of products, especially if you have a cosmetics business. However, the best lighting to use is natural lighting. Therefore, try to take photos near windows or outside.
As a beauty and health business, the best way to show your products or services is through people, which means, you may need to find models for your business. Before calling up all the modeling agencies in your area, we know a great way to find free models! Ask your clients if they grant you permission to post their photos by signing a disclosure. Many people like seeing themselves on other profiles or websites. If they need more incentives, then you can offer discounted prices or free products for their time.
When taking photos, you want all your photos to be consistent. Try to keep the lighting, angles, and backgrounds the same, especially when it comes to product pages. You can get creative with lifestyle photos. You will also want the sizing to be around the same as well. You don’t want your website to look chaotic because you use several different photo sizes.
You don’t have to be a pro to get some great shots. Instead, by following this guide, you can easily fill your social media and website with beautiful product and service photos of your beauty and health business. If we missed some tips and tricks you know about, let us know in the comments below!