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How To Shop for Pastels on National Pink Day

How To Shop for Pastels on National Pink Day

Every June 23rd, we wear pink! Do you know what National Pink Day represents and why we celebrate the color? Read on for everything you need to know!

Whether you’re going full plastic or keeping it casual, National Pink Day is the perfect time to break out your favorite color!

Why is this holiday important and how can you shop for pastels? Read on for everything you need to know!

You can support National Pink Day with a simple splash of color or a complete matching outfit. The holiday is an important time to bring awareness to and support issues affecting people across the globe. Here’s what the national holiday means and how you can shop for the perfect outfit!


What's National Pink Day?

In the United States, we celebrate National Pink Day every June 23rd. While the founder of this day remains a mystery, National Pink Day is a time to bring awareness to breast cancer, LGBTQ+ rights, bullying, and more!


What does the color pink symbolize?

Today, the color pink is often associated with femininity, youthfulness, sensitivity, and romance. Pink can be depicted as a "girl" color, especially in pop culture. However, pink has been worn for centuries by both men and women.

The color was worn by little boys in the early 1700s because it was depicted as a less "masculine" version of red. The color wasn't considered gender-coded until the early to mid-1900s.

Since then, the color has received its fair share of controversies and support. Public figures like Marilyn Monroe gave the color a sense of elegance and luxury. While bands like The Clash gave pink an edgier tone with their 1979 album, London Calling. Nowadays, the bright color is seen on every gender and throughout every industry. Even some of hip-hop's greatest, like Young Thug, can be seen wearing pink proudly on stage.


How to shop for pastels

The pastel fashion aesthetic can be a hard niche to break into. You may think you need to buy all your pieces at once or from the most expensive stores. Whether you're shopping only for pink or pastels in general, knowing where to look is crucial to finding the best pieces.

Thrift stores: We get it; you're either already shopping at secondhand stores, or you've heard the advice a million times. However, thrift stores are still an excellent option to find clothing that fits your personality at affordable prices.

Kids section: Another place you can find bright pink and pastel fashion pieces is the kid's section. Unfortunately, many bright colors and pastels are reserved for children. If you can fit into child and teenager-level sizes, you can find some excellent pastel pieces. If you aren't finding tops or bottoms in your size, you may still fit into children's shoes. You can find amazing pastel options across a variety of stores, including brands like Dr. Martens or even Target.

Big-name stores: With the right eye, you can find pieces that suit your style nearly anywhere. This includes big-name stores and brands. Old Navy has a wide variety of pastel and pink pieces that may fit your wardrobe. Higher-end stores like Peppermayo carry fashionable pastel pieces in nearly every color.

Niche brands: If you haven't found the perfect pastel piece, you should consider shopping from specialty stores and niche brands. Brands like Soft Girl, In Control, and Juwas carry a wide variety of pieces and accessories for every aesthetic. These fashion retailers may not suit everyone's style, but you'd be surprised at what you can find.

National Pink Day is a time to celebrate our lives and everything pink. The holiday brings awareness to breast cancer, LGBTQ+ rights, and even bullying. Whether you’re looking to pin a breast cancer awareness ribbon to your shirt or go full plastic, there are loads of retailers to shop from.

What’s your favorite pink accessory? Let us know on Twitter at!



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