Social media has really given body positive swimwear a larger platform to be showcased.
Here are some inclusive, body positive swimwear brands we routinely look to for inspiration when the mercury rises or a vacation is in sight.
Here are some inclusive, body-positive brands we routinely look to for inspiration when the mercury rises or a vacation is in sight.
Since their debut in the New York Fashion Week scene a decade ago, Chromat have commanded attention thanks to their ‘future-forward bodywear’ and groundbreaking runway casting. Take just one glimpse at the Chromat Instagram account. The strength and power of their army of fans is evident.
https://www.instagram.com/p/B-9mcuLDSI1/
After taking 1.5 million body measurements from 10,000 women, it’s no surprise that Summersalt suits are so adored for their inclusive fits and silhouettes. On Instagram, the brand’s feed showcases its eclectic customer base, conveying diverse women of all shapes and sizes. Summersalt is also committed to earth-friendly practices, utilizing recycled materials and keeping their pricing fair.
https://www.instagram.com/p/CChmyfFh3_T/
Created by two young friends, this Insta-popular swimwear tagline is, “luxe designs helping you flaunt what you already have.” The line — which was born from the women’s desire to find a flattering bikini that made them feel sexy even after indulging in their beloved carbs on vacation — became an instant hit among shoppers as you can wear the swimwear multiple ways.
https://www.instagram.com/p/CCOXDiMJBMm/
This London-based label has found a fanbase on social media in recent years, but did you know that Julia Roberts’ infamous cutout minidress in Pretty Woman was a Hunza original? Since relaunching in 2014 under the vision of creative director Georgina Huddart (hence the ‘G’), the label’s iconic crinkle fabric has executed the one-size-fits-all swimsuits and bikinis which fit body shapes from size XS to L. Even Kim Kardashian is a fan!
https://www.instagram.com/p/CCc7RB9jR0H/
If you’ve amassed one million fans on Instagram, you’re sure to be doing something right. Designed by Francesca Aiello, who conceptualized the brand when she was just 17-years-old, the focus here is on trendy styles with a comfortable fit.
https://www.instagram.com/p/CBqiw-chZgx/
This beach-ready brand got its name from the mantra of founders Natasha Oakley and Devin Brugman, who say if you’re in a bikini on a Monday, it’s surely a good day. Fit is central to the appeal of Monday Swimwear, with cup sizes designed with larger chests in mind, making it one of our favorite body positive swimwear brands. On Instagram, the carefree and confident women will tell you everything you need to know about the success of the duo’s fledgling brand.
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