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Beauty School Graduate How To Build a Client Portfolio

Beauty School Graduate: How To Build a Client Portfolio

Use your established connections and client portfolio to your advantage to start attracting new clients!

If you’re looking for the key to ongoing success, it’s time to start establishing connections and building your client portfolio!

Now that you’ve graduated from beauty school, you want to showcase and practice your newfound skills — but where do you start? By keeping good relationships with new clients and creating a client portfolio, you’ll set yourself up for great things in the future.

Check out our four tips to establishing your career after graduating from beauty school.

Negotiating business

Build and maintain positive client relations

We’ve all seen those cringe-worthy Yelp reviews where clients say “I’m never going here again!” According to Magnify, businesses lose customers due to product dissatisfaction, poor staff attitude, and not meeting expectations. You can keep your clients happy by practicing clear communication, meeting their expectations, and maintaining a friendly demeanor whenever you interact with them. Building positive relations with new clients helps to keep them coming back to you. Not to mention, they’re more likely to recommend you to their friends!

referral discounts

Offer referral discounts

Want your current clients to talk about you to their friends and family? Offer a referral discount! Tell your clients you’ll give a certain percentage or dollar discount on their next service if one of their friends comes to you. We all would like to pay less for services, so your clients will be eager to recommend you and you’ll get more clients in the process!

woman hairdo

Create a portfolio of work

With the internet, clients can now find and research several competing services near them. In order to entice them to book you for your services, you need to showcase your talent! When you post photos and reviews of your work, clients are more likely to select you for their needs because they can see what you can do. Creating a website, Facebook page, Instagram account, or Pinterest board of your work helps potential clients better determine if you’re the right fit for them.



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You want to succeed as a beauty professional and we also want that for you! Create your client portfolio and impress your new clients to keep doing what you love.

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