How To Transition From Fast Fashion to Sustainable Brands

Check out these ways to transition from fast fashion to sustainable brands. 

Recently, many fast fashion companies have been called out due to their unethical work standards and how environmentally unfriendly they are. If you are ready to commit to sustainability, check out these ways to transition from fast fashion to sustainable brands. 

Know What Brands Support Fast Fashion

The first step in your sustainable clothing journey is to know how to differentiate fast fashion and sustainable brands. Fast fashion is usually described as garments that are affordable, trendy, and constantly changing. These pieces of clothing are usually produced in factories that emit loads of waste and violate proper working standards. You can tell a fast fashion brand apart from a sustainable brand by the amount of merchandise on their site. Fast fashion brands tend to have thousands of pieces that continuously change. Popular fast fashion companies include H&M, BooHoo, Shein, and Forever 21. 

Research Sustainable Brands

Now that you are ready to turn away from fast fashion brands, it’s time to discover sustainable brands. While you are on your search, it’s best to know how to find them. Always be on the lookout for brands that focus on equality, proper working situations, emit less waste, items made from sustainable fabrics, and are recyclable. Sustainable brands include Boden, Outerknown, and Patagonia. 

Donate Your Clothes

While you are transitioning from fast fashion to sustainable brands, you will probably be cleaning out your closet. Instead of throwing away those clothes, bag them up and donate them to your local thrift/donation center. Throwing clothes just adds to the waste that fast fashion creates. Stay one step ahead by donating your old clothes. 

Shop Secondhand

On average, people wear a piece of clothing about 7-10 times before they toss it. Many of these barely worn garments end up at a secondhand shop waiting for its next owner. You can find many amazing brands and outfits at your local thrift store. You never know what you’ll find. Plus, you’ll be supporting sustainable fashion simultaneously. 

Now that you know the best ways to transition from fast fashion to sustainable brands, it’s time for a closet update. Also, check out additional ways to support sustainable clothing.