Esthetician Marketing Ideas to Promote Freelance Services

With these esthetician marketing ideas, you can show off your work and talents in creative ways.

On the flip side, social media is inundated with people fighting for attention while trying to meet the criteria set up by the platform’s algorithm. You have to ask for likes, comments, saves, and shares, and then you need to analyze the data to see how your impressions and engagement are doing on top of figuring out if you’re reaching the right audience.

Needless to say, it’s a lot of work — work that has to be done. What other esthetician marketing ideas are there to help you promote your services?

Sit down with Some Cafecito

Grab a pen and paper or your laptop so you can jot down answers to these questions:

• What clients do you want to work with?
• What type of media do they consume?
• Is your audience younger or older?
• Who can you collaborate with?
• What other platform can you use to attract more prospects?
• Do you have money to set aside for advertising?

Once you’ve spent the time writing this down, it’ll help you establish some objectives and goals. You need online visibility and if you don’t have time to build a website, consider MOBILESTYLES App for professionals. You’ll get a personalized web link where you can put your talent on display by adding images of your work and reaching an audience that is actively looking to book beauty services now.

Don’t Ignore the Power of Networking

As part of your strategy, network with people that have decision-making power within the brands you want to attract. Use LinkedIn to connect with these decision-makers. Network and build relationships before you pitch ideas to collaborate. LinkedIn is a great platform for you to build your authority as a beauty professional, and it’s also a great place to spend ad dollars.

Do the legwork to put a plan in place and use the esthetician marketing ideas mentioned above to grow your business.