How well do you know the people you serve? For inspiration, review these get-to-know-your-clients ideas.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton, founder of Walmart and Sam’s Club. As a company owner, did you know that Get-to-Know-Your-Customers Day is observed on the third Thursday of January, April, July, and October? These are quarterly holidays set aside to remind entrepreneurs that getting to know their clientele adds value. It not only helps to link clients to your business but also helps you understand what they enjoy about your products or services and what they'd want to see changed. Now is the ideal opportunity to thank them for their continuous support. Check out these 7 creative get-to-know-your-clients ideas.
Advertise a meet and greet outside your business if you're a store. Sponsor a mixer at a local bar if you provide a professional service. You may hold a Zoom happy hour if you have an online business or if you want to avoid face-to-face contact. Let your customers/clients know that you'd like to get to know them better in whatever way you can. These events are ideal for them to let their hair down and converse with you. You'll be surprised at how much you can learn about your business from just one evening with the individuals who know you best.
If you don't already have one, now may be the ideal time to start a loyalty program. They don't have to be difficult. It might be as basic as a printed paper card that you stamp each time a consumer purchases anything or visits your business. If nothing else, you'll have the opportunity to ask your customer's name, which will initiate a personal dialogue. The key is to use this to get to know your consumers.
Positive and negative customer feedback reveals what customers prefer. Who better to know what makes your product or service desirable than your customers? Your clients would be delighted to tell you what they think of the work you're doing. Make things simple for them! Build a creative suggestion box and set it in a prominent spot. Send out an email questionnaire if you conduct business online by asking quick and open-ended questions. By asking for your clients’ feedback, you demonstrate how vital they are in assisting you in making improvements. Sweeten the deal by rewarding them with a discount or a giveaway.
Nothing says, "I appreciate you," like a handmade “thank you” note. Of course, if you have a large number of clients, handwriting all of those cards is impracticable. Instead, get home addresses from your customers or clients and send them to Simply Noted with a unique “thank you” greeting. Their automatic handwriting machines will create beautiful cards for each of your clients, using genuine ballpoint pens, and ship them without any additional work from you. Include a link to a feedback collection website and wait for your appreciative consumers to tell you what they think.
You're passing on an opportunity if you take the effort to get to know your clients but then don't save the information you discover. Create an online system with cards for each of your clients where you can record crucial personal information, such as: interests, hobbies, birthdays, family information, and other details. Make sure you remember everything as you get to know your consumers.
Because "Get-to-Know-Your-Customers Day" occurs four times a year, take advantage of the opportunity to introduce impending new goods and services. Provide specifics, launch dates, and how the product or service will benefit your consumers. Customers feel like they are a member of your business family when you share what's going on. They will feel "in the loop" and vital to your company. Overall, this promotes loyalty.
This is the last excellent method for connecting and getting to know your consumers. Begin gathering their names, email addresses, and birthdays. You may use email marketing solutions to send automatic messages on your customers' birthdays that contain a “happy birthday” message, as well as a discount or other offer.
You may utilize these know your clients ideas on "Get-to-Know-Your-Customers Day" and throughout the year to show your customers how important they are to you. Your business will thrive if your clients are happy. When you truly care about them, they will spread the word about you and your fantastic products and services — and the best method of marketing is word-of-mouth! Sign up for MOBILESTYLES’ newsletter or read our blog on how to develop your business to get more ideas like these. Your email will constantly be brimming with ideas you can put into action at every level of business development!
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